Correcting Errors on ATF Form 4473
Monday, March 18 2024
The ATF Form 4473 is a critical document in the United States for the legal transfer of firearms. It is used by Federal Firearms Licensees (FFLs) to record pertinent details about the buyer and the sale. Accuracy is paramount, as errors can lead to legal complications for both the buyer and the seller. If you discover an error on your ATF Form 4473 after the transfer has been completed, it’s important to address it promptly and correctly. Identifying the Error First, thoroughly review the form to understand the nature of the error. Common mistakes include incorrect personal information, missing signatures, or improperly answered questions. Once identified, the process to rectify these errors is straightforward but must be followed carefully to ensure compliance with federal regulations. Steps for Correction Photocopy the Original Form: Make a photocopy of the inaccurate Form 4473. This will be the document where corrections are made. Make Necessary Additions or Revisions: On the photocopy, clearly make the necessary additions or revisions. Use a pen for all corrections and avoid using correction fluid or tape. Initial and Date Changes: Whoever makes the changes, whether it’s the transferor/seller or the transferee/buyer, must initial and date the changes. This indicates who made the correction and when. Attach the Corrected Copy to the Original Form: The corrected photocopy should then be attached to the original form 4473. It’s important that the original form is not altered. Instead, it should be kept intact with the corrected photocopy accompanying it. Retain as Part of the Permanent Records: The original form, along with the corrected photocopy, should be retained as part of the transferor’s/seller’s permanent records. Seller’s and Buyer’s Responsibilities The transferor/seller is responsible for making changes only to Sections A, C, and E of the form. Conversely, the transferee/buyer should only make changes to Sections B and D. It’s crucial that both parties understand their respective roles in the correction process to maintain the integrity of the records. Recent Revisions to ATF Form 4473 It’s also worth noting that the ATF Form 4473 has undergone revisions to reflect new statutory requirements and to enhance public safety. These changes include the addition of new questions and the requirement to record privately made firearms (PMFs) on the form. FFLs and buyers should familiarize themselves with these updates to ensure that they are completing the form correctly. Mistakes happen, but when it comes to firearms transactions, it’s essential to correct them promptly and properly. By following the outlined steps, you can ensure that your ATF Form 4473 is accurate and compliant with federal regulations. E4473 is a digital version of the ATF Form 4473, which streamlines the process and reduces the likelihood of errors. Mistakes can occur, especially in critical transactions like firearms purchases. However, when it comes to ATF Form 4473, accuracy and compliance are paramount. To minimize errors, consider using the online ATF Form 4473 via e4473.com. Remember, accuracy matters—especially when dealing with firearms. Choose the digital route with E4473 for a smoother, compliant process.
- Published in ATF, Form 4473, Gun Stores
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ATF 4473: Streamlining Firearm Acquisitions for Businesses
Thursday, March 14 2024
Attention Business Owners: The ATF Form 4473 is a crucial part of acquiring firearms through licensed dealers. Understanding this process ensures a smooth transaction and minimizes disruptions. Key Points: Mandatory for all firearms: Every purchase from a licensed dealer necessitates completing the ATF 4473. Information verification: The form verifies your business’s eligibility and responsible ownership through personal details and inquiries about criminal history, mental health, and drug use. Accuracy is paramount: Falsifying information constitutes a federal offense with severe consequences. Completing the ATF Form 4473 Efficiently: Meticulous review: Ensure thorough understanding of the instructions before proceeding. Clear and concise: Utilize black or blue ink for accurate and legible completion. Avoid abbreviations, symbols, or corrections. Mistakes necessitate a new form. Accurate identification: Provide your business’s legal name and current registered address. Background check facilitation: Supplying your Social Security number (if applicable) can expedite the process and minimize delays due to mistaken identity. Understanding Crucial Questions: Questions 11.a – 11.l: These inquiries determine your eligibility based on federal law. Answering “yes” to any disqualifies the purchase. Question 12: This pertains to state-specific regulations. A “yes” response necessitates proof of exemption or rights restoration for a successful purchase. Question 13: This clarifies if you are the direct buyer or acting as an intermediary for someone prohibited from owning firearms. Straw purchases are strictly illegal. Transaction Completion: Signing and verification: After completing the form, both you and the dealer must sign and date it. The dealer will record firearm details in section 24. Background check: The dealer will conduct a National Instant Criminal Background Check System (NICS) verification. You will receive a “proceed,” “delay,” or “deny” response. Proceed: The purchase can be finalized. Delay: Awaiting further NICS instructions is required. Deny: The purchase is prohibited, but an appeal right exists. Enhancing Efficiency: While the traditional form-filling process can be cumbersome, E4473.com offers a streamlined solution: Digital platform: Electronically create and manage your ATF 4473 forms. Reduced errors: The platform minimizes the risk of mistakes associated with manual completion. Improved workflow: Save time and streamline the acquisition process. Accessibility: Access and store your forms securely anytime, anywhere. E4473.com empowers businesses to ensure ATF compliance, minimize delays, and focus on core operations. Disclaimer: This information is for general awareness only and does not constitute legal advice. Please consult with a qualified legal professional for comprehensive guidance regarding ATF regulations.
- Published in ATF, Form 4473, Gun Stores
E4473 Now Offers First-Of-Its-Kind Cloud Storage
Wednesday, January 12 2022
Gone are the days of keeping endless boxes of 4473 paperwork in your backrooms and storage units. We are proud to announce our newest solution for the management of firearms transactions: E4473 Cloud Storage. Keep all of your paperwork in a secure, electronic format, including Form 4473. Learn more about how our ATF-compliant cloud storage solution works and how to sign up for it today. What is E4473 Cloud Storage? E4473 Cloud Storage allows you to securely store all of your customers’ 4473 forms online. You can also upload and store any other additional documentation that may be necessary for the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF), such as a copy of a customer’s concealed carry permit. Why choose E4473 Cloud Storage? Our paperless storage allows FFLs to securely store all 4473 forms and other ATF-required forms in an electronic format in a centralized online location. This online environment is secure, encrypted, and ATF-compliant, as well as updated in real-time. Our first-to-market solution means that firearm retailers will now have a complete, 360° digital solution for firearm transactions, providing a path for profitable growth and scale. There are countless reasons to be excited about E4473 Cloud Storage, but here are a few of our favorites: Paperless storage eliminates thousands of storage boxes and paper documents. This allows for easy and fast retrieval of 4473 forms and other required documents for traces and audits. It also includes 20-year storage of all required forms, in accordance with ATF regulations. The ATF Audit Portal allows agents to seamlessly perform E4473 audits with a restricted-access audit portal built directly into the E4473 Cloud Storage solution. Our Variance Application Assistance equips customers with everything they need to complete the ATF variance application, including an application template with completed answers to ATF questions. Our training resources make it easy for customers and ATF agents to start using E4473 Cloud Storage. These include step-by-step audit guides and videos. It’s important to note that E4473 is not a national registry nor a data marketing service. We don’t sell customer or consumer data to the ATF nor any other third-party services. E4473 has several systems and processes in place to shield your data and keep your information secure 24/7/365. Can the ATF use E4473 Cloud Storage? When and if the ATF does need a document from you, it will no longer disrupt your daily business operations. E4473 Cloud Storage makes it much easier for FFLs to comply with and respond to ATF trace and audit requests in a few different ways: All 4473 forms are legible and organized for easy reading and retrieval by employees and ATF agents. All 4473 forms and other ATF-required documentation are stored in a centralized online location, rather than physical boxes in a storage room. There is a built-in ATF Audit Portal that allows agents to easily perform in-store audits. The ATF portal gives ATF agents access to everything they need to perform the audit without giving access to parts of your Bravo System they don’t need. How can I sign up for paperless storage? It couldn’t be more simple! Let us know you’re interested, and a dedicated representative will reach out to assist you. Your rep can show you a live demo of E4473 Cloud Storage and how it works, as well as help to kick off your variance approval process upon signing up. The sooner you sign up for paperless storage access, the sooner you can start! Ready to go paperless and improve the way you do business? Sign up for E4473 Cloud Storage today.
- Published in ATF, Bulletproof Security, Cloud Storage, Form 4473
Why Bravo POS Customers Need E4473
Tuesday, September 28 2021
There’s no better way to manage your inventory than with Bravo Store Systems point of sale (POS), but it’s time to take your store to the next level. E4473 is the only 360-degree digital solution that integrates with the Bravo Platform POS for Form 4473—allowing you to quickly and securely process firearm transactions. With seamless integration into your POS, E4473 allows you to safely and easily sell firearms to your customers while saving yourself time and stress. Learn more about why Bravo POS customers need E4473. Why you need E4473 E4473 is an end-to-end digital verification process that cuts out the need for paper versions of Form 4473—no more printing, wet signing, faxing, scanning, mailing, or filing. Integrating E4473 into your Bravo POS is a smart move for both you and your customers, as it ensures your customers’ information is always secure and ATF-compliant. Better for your customers When you use E4473 for your firearm verification process, your customers will love how easy it is for them to fill out the necessary forms in minutes right from their own smartphone. That’s right—no wait times. There are also commonly asked questions, definitions, and exceptions listed within the form to help your customers fill out each field correctly. Your customers can rest assured that their data is always protected with E4473, too, thanks to a secure sign-in process and round-the-clock data monitoring. They’ll love how quickly they can get through firearm verification at your store and move through the purchase process to go home as soon as possible with their latest acquisition. Better for your business No matter the size of your business, E4473 will eliminate the need for manual data entry and help cut down on any potential employee errors. We stay on top of all of the latest releases, regulations, and requirements from the Bureau of Alcohol, Tobacco, Firearms, and Explosives and are constantly updating our system accordingly. Your employees will also be able to easily complete background checks with the National Instant Criminal Background Check System (NICS), which can be completed via form or phone call. E4473 has easy data transfer capabilities from the digital Form 4773 to the NICS form to help streamline the process for your store. Optimized for every major operating system, E4473 can be run both on your customers’ phones and your in-store retail kiosks to give them options. With multi-user capability, there’s never any issue with multiple customers or employees using the system simultaneously, removing any worries about errors or timeouts. You can remotely access the E4473 system from anywhere as long as you have an internet connection. To simplify things even further, the E4473 system can also be integrated into your POS with ease, allowing you to have full control all in one place. Make your life easier and your customers happier with E4473. Sign up for a free demo today!
- Published in Bravo POS, Bulletproof Security, Form 4473, Gun Stores, NICS
9 Ways E4473 Brings Your Business Into the 21st Century
Monday, September 13 2021
E4473 is not just another piece of technology. It’s not just for large firearm retailers or e-commerce firearm stores, either. Bringing your business up to speed has never been easier than with our E4473 system, which fully digitizes the process of firearm verification requests and background checks. It’s time to get with the times, so here are nine ways switching to E4473 will bring your business into the 21st century. Upgrades galore: How E4473 will elevate your store 1. Digital signature and submission With digital paperwork, this means no more printing, wet signing, faxing, scanning, mailing, or filing. Digital signatures can be recorded and submitted from any mobile device. 2. Digital storage You no longer have to deal with physical copies of customers’ paperwork nor having to worry about keeping those copies safe. You’ll also save thousands of dollars a year on paper and always be able to access your forms remotely. 3. Developed for businesses of all sizes E4473 works for pawn shops, small gun shops, e-commerce firearm stores, large firearm retailers, and everywhere in between. Our different pricing packages accommodate every type of business and are based on your unique needs. 4. Bulletproof security With round-the-clock security, your data is being kept safe 24/7/365. We also perform ongoing data back-ups to ensure none of your information is ever lost and offer the utmost in customer privacy and verification, including a secure sign-in process and two-factor authentication. 5. Happier customers Being able to fill out the necessary forms in minutes and from their own mobile device means wait times are a thing of the past. This also means customers can get through the entire verification process and go home with their new firearm much more quickly. 6. Easy-entry NICS system Gone are the days of manually filling out forms for the National Instant Criminal Background Check System (NICS). Our Easy-Entry NICS system ensures error-free forms, accurate background checks, and automatic compliance updates. 7. Integration with Bravo Platform POS Seamless integration with the Bravo Platform POS means you won’t have to change a thing about the way you operate. This allows you to streamline your in-store and even further improve your customer experience. 8. Faster ATF audits E4473 stays up-to-date on all of the latest releases, regulations, and requirements by the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF), which means your forms, system, and storage are always 100% compliant with ATF regulations. When it comes time for an audit, digital paperwork is also much quicker and easier to go through, as there is less room for error and issues with legibility. 9. Empowered employees The E4473 system comes with exclusive access to 24/7 online training videos, as well as FAQ and support. Inside the platform, each section of the application also has questions with definitions and exceptions to make everything easy to understand and refer back to. Want to see E4473 in action? Schedule a free demo for your store today!
- Published in ATF, Bulletproof Security, Cloud Storage, Form 4473, Gun Stores, NICS
Meet The Founder: An Exclusive Interview with Tally Mack
Tuesday, August 17 2021
Tally Mack, CEO of Bravo Store Systems and Founder of E4473, sat for an exclusive interview to give some insight into what inspired E4473 and why this 360-degree digital solution is the way of the future. Listen as Tally talks about the hurdles firearm retailers and customers deal with when it comes to paperwork, like Form 4473 and NICS background checks, and learn how E4473 solves these problems. Some of the features of E4473 that aid in this process include: Easy-entry NICS submissions, which take all of the manual efforts out of handwriting your background check forms. E4473 Cloud Storage, which allows you to securely store all of your paperwork online for up to 20 years in 100% compliance with ATF regulations. E4473 Business Portal, which gives you on- and off-site access to your account and the ability to add more forms and different packages with the click of a button. As a firearm retailer, digitizing your store with E4473 allows you to streamline your operations. When paired up with the Bravo Store Systems Point of Sale (POS), it gives you full control all in one easy-to-use place. With multi-user capability, you, your team, and your customers can all access E4473 at the same time to make firearm sales a breeze. Most importantly, our 360-degree digital experience eliminates the plethora of errors often committed when filling out 4473 forms by hand. You will no longer have to deal with deciphering someone’s handwriting nor manually combing through customers’ paperwork field by field. When and if the time comes, this also means easier ATF audits, too, as you’ll be able to quickly locate any documents they may need. Have you scheduled your free demo of E4473 yet? Sign up today!
- Published in Form 4473, Gun Stores, NICS
Firearm Sales: What Pawn Shops Should Expect in 2021
Wednesday, April 14 2021
It’s no secret there’s a shortage of ammunition and firearms. Unfortunately, this shortage has triggered a retail frenzy over the past 18 months. Nearly 40 million guns were purchased legally in 2020, and another 4.1 million were bought in January. U.S. gun sales in January surged 60% to 4,137,480. This makes it the largest single month since figures started to be recorded in 1998. The gun sales industry has become an example of the double-edged sword effect—the basic rule of supply and demand. The less guns, ammo, and supplies that are available, the more people will be lined up to grab any and all inventory as soon as stores stock up. Moreover, without inventory, most shops cannot compete to drive customers into stores. So, where does this end, and what can pawn shops expect in firearm sales through 2021? First off, what happened? Short answer, 2020 happened. Let’s be frank: What didn’t go wrong in 2020? First, COVID-19 hit full force in early 2020, shutting down businesses, manufacturing plants, retail stores, and so much more. By our estimation, this lit the match to cause one serious chain reaction in the firearm industry. Next, our country found itself caught in the midst of a political war. It was the perfect storm. This media-driven “molotov-cocktail” hit the country hard. The minute stores opened, ammunition was swept off the shelves. Firearm application submission went through the roof. More than 21 million gun background checks were conducted in 2020 – up 60% from 2019. All while firearm and ammo manufacturers were still shut down. The end result – one of the largest shortages we have ever seen. Shortages are lightening up. The good news is most of the manufacturers and distributors have stepped up. As of April 2021, we are seeing signs of inventory coming down the pipeline. Companies, like Ruger and Smith & Wesson, have come forward to ensure their customer’s new processes are in place and that product is coming. While it may take some time to restock circulation, we can all sleep a little easier knowing that firearms and ammunition manufacturers are doing their part to make more inventory available in the very short term. This scenario would likely put the general public at ease and in turn decrease the instant demand for guns, ammo, and supplies once again bringing balance to the firearm industry. A shift in power For gun stores, pawnshops, and firearm customers the not-so-good news is a major shift in power has taken effect. One of the largest most controversial items on the forefront of the Biden Administration’s docket is gun control. We may very well in fact be in the midst of firearm history as we know it. In March of 2021, a bipartisan coalition in the House of Representatives passed two bills to close what they refer to as “loopholes” in the gun background check system. Additional major changes are mounting from the Biden Administration aiming to appoint a new Director of the ATF as well as working to pass more restrictions and laws around manufacturing guns, purchasing guns, and yes simply owning guns. Should these reports have any truth and beyond that new laws put into place, this will surely impact the firearm industry as a whole. To what level we can’t exactly say at this moment. We might assume this could make it more difficult to purchase and possess guns and ammunition in the United States. This could push the American consumer market to continue to line up around the block awaiting retail distribution deliveries. The long and the short of the barrel If trends are telling us anything, like a pawnshop or any firearm retail store, it’s more important than ever to stay informed of ATF compliance and offer customers the ability to legally purchase a firearm in the most convenient ways possible. With demands seemingly increasing through 2021 and lines to purchase becoming longer, retailers should aim to find ways to better serve their customer base. Streamlined digital solutions like the E4473 integration will prove largely valuable to keep things quick, simple, and law-abiding when it comes to gun sales. For more information on E4473 and how we are working to digitize a 360-degree firearm selling experience, check out our website! Sources: https://www.usatoday.com/story/money/2021/02/10/this-is-how-many-guns-were-sold-in-all-50-states/43371461/ https://www.whitehouse.gov/briefing-room/statements-releases/2021/04/07/fact-sheet-biden-harris-administration-announces-initial-actions-to-address-the-gun-violence-public-health-epidemic/ https://www.foxbusiness.com/lifestyle/gun-background-checks-2020-record-firearms
- Published in Form 4473, Gun Stores, NICS
What it means to have secure digital storage in 2021
Friday, March 26 2021
What is Secure Digital Storage? For anyone who is in business today, data is one of the most important assets. It’s also one that criminals are only too happy to steal. Or try to. Because of that, protecting your data needs to be a high priority. Putting a lock on your storeroom office isn’t enough. Having passwords on employee computers isn’t enough. Having a firewall on your network isn’t enough. And hoping that nobody will be interested in your data is definitely not enough. So what does secure digital storage look like in 2021? Let’s look at four factors. Security Protocols For Secure Digital Storage For firearms dealers, the customer data collected on Form 4473 needs to be captured and then stored securely. Gun and pawnshop owners need to understand the sensitivity of the information they work with and take responsibility for their role in keeping it safe. If they’re using security protocols that aren’t compliant and stringent, including both document and storage encryption, they are putting their customer data at risk. Stringent security protocols include: Keeping firewalls up-to-date Organizing users by security level Proper key management Continuous monitoring and auditing Thorough staff training that doesn’t create unnecessary roadblocks to doing their work Secure E4473 Online Account Creating a secure E4473 online account is the easiest way to keep your data safe. Our 3-step account setup includes an admin email account verification and remote login security. Our system allows you to have complete control who can access your data at an employee level and protects your data from being accessed locally on office computers and in age-old filing cabinets. Not to mention our system allows for remote secure login from any computer that has internet access so that your account can be monitored even when you’re not in the office. Strict Password Protocols Few people remember this now, but in 2013 Adobe had a data breach caused by weak password protocols. It was big and embarrassing. Weak passwords are an easy way into your records and therefore are a very important part of overall data security. “According to the Verizon Data Breach Investigations Report, compromised passwords are responsible for 81% of hacking-related breaches.” Among other things, secure passwords are long, but not necessarily complex, and should be protected by hashing before they’re stored. Make sure any system you use has strict password protocols. Protection From Cyber Attacks Effective protection from cyber-attacks requires continuous monitoring of hacker’s actions and constant upgrades to your security protocols based on this knowledge. Sophisticated protection includes identifying the user’s network, device, and actions. Even the rate at which they are typing can be an important indicator of potential fraud. E4473 is the first solution on the market to offer ATF-compliant Digital Storage. Our goal is to increase the safety and security around firearm transactions while helping to alleviate errors and time wasted. When you use E4473, you can have confidence that you are using the most up-to-date protocols for secure digital transactions and storage.
- Published in Bulletproof Security, Cloud Storage, Form 4473
Personal Identity Protection in the Firearms Industry
Thursday, March 04 2021
Do legal gun purchasers have a right to anonymity? In light of the second amendment, that would seem to be a rhetorical question, but some gun control lobbyists have been arguing for years that making records of gun owners public will reduce crime. Personal identity protection and the storage of private data are critical issues for firearms dealers and their customers. Currently, gun ownership privacy is still protected by the federal government and Congress has enacted privacy-protective legislation in order to preserve second amendment rights. The 1986 Firearm Owners Protection Act did several important things related to private personal data: It repealed certain recordkeeping requirements for the sale of ammunition. It prohibited the ATF from centralizing or computerizing firearms purchase records. It reduced criminal penalties for recordkeeping offenses from felonies to misdemeanors. It forbade the ATF from keeping a registry directly linking non-national firearms act firearms to their owners. Form 4473 and Privacy Most of the private information that a firearms dealer collects is on ATF Form 4473. Currently, the information gathered on this form is protected and its transfer is highly restricted. In addition to completing the 4473, FFLs must also record the sale in their transaction log. A dealer must keep this log the entire time he is in business and is required to surrender the log to the ATF when he retires. Form 4473 contains the customer’s name and address, the background check transaction number, the gun’s serial number, and answers to questions about his or her eligibility to purchase a gun. The dealer must keep the Form 4473 for twenty years and is subject to inspection by the ATF. Many believe this record-keeping system creates an informal national firearm registration and that makes 2A supporters cautious. While it is not centralized, it is important to note that the information of a gun purchaser is held by the retail dealer. Since licensed sellers, manufacturers and importers are responsible for recordkeeping, private data is only as secure as the storage and maintenance systems in which it’s held, which is something to think seriously about if there are concerns about personal identity protection for firearms transactions. Personal Identity Protection Now and In the Future Beyond the Federal level, states vary considerably in how they prioritize privacy and regulations. Recently, Congresswoman Marjorie Taylor Greene of Georgia introduced the “Gun Owners Privacy Act” (GOPA) which would prevent the government from unlawfully compiling and storing data from background checks on gun owners and further strengthen Federal regulations. Because firearms are a divisive topic in the United States it’s difficult to predict what regulations, or lack thereof, will come into play in the future. What gun owners and FFLs can do now, is ensure that their privacy and that of their customers is protected. The best way to do this is with secure electronic transactions and storage that guarantee 100% compliance such as E4473. E4473 eliminates the liability and hassle of paper records. It offers unmatched data security & consumer personal identity protection and operates with a five-star security protocol, including document encryption, storage encryption, and two-factor authentication. E4473 provides bulletproof security and privacy, reducing liability for FFLs, and providing a better experience for customers.
- Published in ATF, Bulletproof Security, Form 4473
Find Your Sales Niche with Fast Firearm Transfers
Thursday, February 25 2021
What do customers want in a gun purchase experience? According to discussions in various online forums like The High Road, a large part of it is excellent service, including speedy and hassle-free firearm transfers. While the cost of the gun is always an important factor, small gun shop owners (LGS) can compete without offering bargain-basement pricing or extensive inventory if they can offer a great experience. Contrary to popular belief, aggravation is not an inescapable part of buying a firearm. FFLs who want to be successful will pay attention to the following five strategies for increasing sales and profits. Build a Firearms Community Building a memorable experience in your store is important. Celebrate the culture and convictions of the firearms enthusiasts in your community — whether it’s bagging a bear, drinking coffee in the blind, flushing upland birds, or calculating the wind effect on the range. Spend time with them when they come to the shop: hang out, make friends, and be welcoming. If they’re not there to shoot the breeze, get them in and out quickly. It also helps to be active in the local community and have a mobile or direct mail communication strategy so that you can stay in touch between visits. Differentiate Yourself from the Competition Your shop is probably not the only one within driving distance of your potential customers, and just about everyone has access to the internet. To differentiate yourself, begin by asking what your community values. Can you offer training classes, gunsmithing, accessories, optical equipment, or faster, hassle-free paperwork? For example, if you can lessen or remove the friction in the transfer process, you’ll quickly develop loyal, repeat customers. You have the expertise—you know things your customer doesn’t. How can you make your knowledge available to them and become recognized for that? Know Your Customer Whether you’re aware of it or not, you have a niche, so become an expert in it. Do your best to know the laws regarding firearms in your area, not just the ones pertaining to FFLs. For example, do you live in a “stand your ground” state or one with a “castle doctrine”? How old do people need to be to carry a handgun? Can employers prevent employees from having firearms in the parking lot? What are the unique hunting laws in your state? (In Kansas, game birds may only be taken in flight.) Due to ATF-required record-keeping, specifically the 4473 Form, you already have quite a bit of information about your customers. Consider developing some high-level buyer profiles to boost your marketing efforts. Offer Excellent Service Service is the differentiator between firearms retailers, whether they are big-box, online, or local gun stores. Excellent customer service includes useful information, respect, patience with questions, and fast turnaround times. For people who know what they want, the longest wait is likely to be processing the 4473, with wait times increasing in proportion to the number of people in the store. One customer described his experience this way: “Well, the rifle the guy brought out was damaged with a big ding that had taken the finish off the top of the receiver. But by that time the second guy had left and had to get called back. Another wait. The second rifle looked OK so I was allowed to start on the Form 4473 on the computer. After completing the NICB [sic] check the clerk had to call another guy back a third time to double-check that all the Ts had been crossed and the Is dotted properly and I was finally allowed to pay and leave. The entire process took about 2 hours from the time I entered the store.” Don’t let this happen in your store. People are inclined to pay a little more for great customer service, including knowledge of gun laws and how to deal with NICS and the BATFE. And finally, you don’t want most of the time people spend in your store to be filling out the 4473. Stay ATF-Compliant for Firearm Transfers There is a lot of misinformation circulating about completing Form 4473 as part of a firearm sale. Some of it comes from the fact that workers at the sales counter often don’t have the same level of knowledge as the FFL. That in itself is aggravating enough, but when that lack of knowledge or confusion about the process causes customer frustration, LGS sales are negatively affected. Even worse, if the knowledge gaps create areas of non-compliance, the firearms dealer’s license could be revoked. For example, you don’t want one of your employees handling Form 4473 to the customer as if it was their receipt, and yes, this has happened. The ATF is very clear about how the Form 4473 process is supposed to take place. If you’re ever audited, the IOI will be looking at it with a microscope. Your job is to balance the needs of your customers with the requirements of the ATF. It’s possible to accomplish both of these goals at the same time and do it better than the competition. The E4473 platform allows your customers to breeze through Form 4473 while keeping you 100% compliant with ATF regulations. Fast track your firearm sales with E4473.
- Published in ATF, Form 4473, Gun Stores
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